Instagram Introduces ‘Blend’ For Reels Sharing and Recommendation in DMs - Group Chats
- Kishanu Karmakar
- 2 minutes ago
- 5 min read
Instagram Blend Feature Explained
Instagram keeps finding new ways to make connecting with friends more fun, and its latest feature, Instagram Blend, is no exception. Launched in April 2025, this feature changes how you share and discover Reels in direct messages (DMs) and group chats. If you love sending funny or trending Reels to your friends, Blend makes it easier by creating a shared feed tailored to your group’s interests. This article dives into what Instagram Blend is, how it works, and why it’s a game-changer for Reels fans.
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What is Instagram’s ‘Blend’ Feature and How Does It Work?
Instagram Blend is a new tool that lets you create a private, shared Reels feed with friends in DMs or group chats. Unlike sending individual Reels back and forth, Blend builds a custom feed based on what you and your friends like to watch. It’s like having a personal Reels playlist that everyone in the chat can enjoy together. The feature is invite-only, meaning only the people you choose can join the Blend feed, keeping it exclusive to your circle.
Here’s the basic idea: when you start a Blend, Instagram looks at everyone’s activity—like the Reels you watch, like, or share—and uses that to suggest videos for the group. Every Reel in the feed has the name of the person it’s recommended for, so you’ll know why it’s showing up. For example, if you’re into cooking videos and your friend loves dance challenges, the Blend feed might show a mix of recipe tutorials and trending dance moves. The feed updates daily or when someone shares a Reel in the chat, keeping it fresh and relevant.
This setup makes Instagram Blend perfect for sparking conversations. You can react to Reels with quick messages or emojis right in the chat, turning a simple video into a fun group discussion. It’s a seamless way to stay connected while discovering new content together.
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How ‘Blend’ Curates Content for You and Your Group
One of the standout parts of Blend is how it picks Reels for your group. Instagram’s algorithm does the heavy lifting by analyzing each person’s activity. This includes the Reels you’ve watched, liked, or shared, as well as what you’ve sent in the chat before. The result is a feed that feels personal but also reflects the group’s shared vibe.
For example, you and your friends are excitedly planning an epic trip together! If you’ve been watching travel Reels and someone else is into adventure sports, Blend might show videos of cool destinations or bungee-jumping highlights. The feed adapts as you interact, so if you share a Reel about a beach resort, future suggestions might lean toward tropical vibes. You can also tweak the recommendations by marking Reels as “Interested” or “Not Interested” to fine-tune what shows up.
Blend also respects privacy and safety. The strictest content filter among the group members applies to the feed, so everyone sees videos that match their comfort level. Plus, the feed is private—only the people in the Blend can see it, and no one outside the chat can access it. This makes Blend a safe space to explore content with your closest friends.
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How to Create and Use a ‘Blend’ in Instagram DMs and Group Chats
Getting started with Instagram Blend is simple and takes just a few taps. Here’s a step-by-step guide to set it up:
Open the Instagram app and go to your DMs.
Pick a one-on-one chat or a group chat where you want to start a Blend.
Look for the Blend icon in the top right corner of the chat (it looks like a little emoji or reel symbol).
Tap the icon to send an invite to everyone in the chat. You’ll see a preview of what Blend does before sending.
Once at least one person accepts the invite, the Blend feed is created. You can access it anytime by going back to the chat and tapping the Blend icon.
Once the Blend is active, you can scroll through the shared Reels, like or comment on them, or send quick reactions in the chat. If you want to leave the Blend, you can opt out at any time without affecting the chat itself. The feed updates automatically, so there’s always something new to check out. For group chats, the admin can control who joins by managing invites, making it easy to keep the Blend exclusive.
Benefits of Instagram’s ‘Blend’ Feature
Instagram Blend offers a range of benefits that make it worth exploring. Here are a few advantages you can enjoy by using the Blend feature.
1) Time-Saving
Instagram Blend curates a feed of Reels based on group interests, reducing the need to search and scroll, allowing more time to enjoy videos together.
2) Content Discovery
Exposes users to new Reels based on friends’ preferences, revealing content you might not find alone, sparking new interests or surprises.
3) Enhanced Group Engagement
Encourages conversations in group chats by sharing Reels, with in-chat reactions fostering a sense of togetherness, even remotely.
4) Business/Influencer Potential
Offers a tool for brands or influencers to engage followers through exclusive group chats for sharing branded Reels.
5) Flexibility
Supports multiple Blends for different friend groups or contexts, each with a unique feed tailored to the group’s vibe.
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Why ‘Blend’ Might Change the Way You Discover Reels
Instagram Blend isn’t just another feature—it’s a shift in how we use Reels to connect. By blending personal and group interests, it makes discovering videos more social and less solitary. Instead of scrolling alone, you’re sharing the experience with friends, which feels more like a virtual hangout.
The feature also taps into Instagram’s goal of bringing people closer together. As Instagram head Adam Mosseri said, Blend is about “sharing your interests and learning what your friends like.” This focus on connection could make Reels a bigger part of how we bond online. Plus, with daily updates and personalized suggestions, Blend keeps you coming back to see what’s new.
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For younger users who already spend hours on Reels, Blend adds a layer of fun by making it a group activity. It’s like watching a movie with friends instead of alone—you get to laugh, react, and talk about it in real time. Over time, Blend could even influence how creators make Reels, knowing their videos might spark group chats or viral moments.
In a world where social media can be a bit much, Instagram Blend gives you a more personal way to enjoy Reels. If you're looking to boost your Instagram post and reel engagement along with organic growth, consider taking advice from India's leading Instagram marketing agency – SNK Creation. They specialize in enhancing your page's growth and visibility using advanced features like the Blend feature.
